Monday, September 25, 2006

ConAgra: We are what we eat

“Some people work for food and some people eat for work”. No matter which type of person you are, food is a very important part of our lives. Since the living standard of the people is improving, people eat more than before. Although medical cares in a lot of countries are in advance, problems such as obesity and heart disease are increasing rapidly because of the fast food industry and the junk food that is sold in the market. Also, a lot of people in the US are lack of exercises. People that have a problem of obesity become younger and younger. Therefore, the problem becomes very serious. Nevertheless, the public is lack of the information about how to make choices. Where can they go? People might try to buy books, and give advices from their doctors, other professional people or other sources. Most of the people will choose to get information is from the internet nowadays, since it is so convenience.

People now concern more and more about their health and that is the reason why some food companies try to provide healthy food to the public. Among those companies, ConAgra is one of the most favorable food companies in America. Their web site gives the audience a lot of ways and methods to live in a healthy life style. The site is extending and more and more tips and techniques are put on to the website in order to provide a very high quality site where people can get the best and latest information. They achieved the outstanding website development award by the webaward in 2006. Although the website is very effective and informative, there is something need to be improved.

Although the ConAgra web site is the Nominee and Winner of webaward, it can not amplify the quality of the web site because the judging criterion is not inclusive. Therefore, I will use the judging criteria of webby award to show you how incredible this web site is.The content of the website is really good. They have a slogan which is “Eat well*Live well* Choose well” which is the wishes of all people, especially for the Americans since many of the people in this country are overweight. Their goal is to convince you to choose the best to eat and help you become healthy. The information provided by the web gives people many ways to live in a healthy style.


The web site is
well developed since you can get all the things you need to achieve the goal. The information is very easy to be accessed by the people, and it is very useful. There is very important part of the web is that the design of the web shows consideration for the users. The navigation of the web site is excellent. You can easily find out what you want to know and there is many other information or data that not only can help you to understand what food is good for you but the concept of the health life style also.

The visual design of the web has a very high quality. The appearance of each of the page has related to the audience. It supports the message of the web since you can experience the model of living healthy from the flash, pictures, charts or diagrams.

The site works very well. It loads quickly from one page to another. It has live links, and a search engine that is functional and significant for the audience. In order to show their sources can be trusted, all the tips and information are provided by experts or professionals. There are information such as the amount of exercises that we should do and the nutrition fact and the food pyramid. They tell the audience what they should consume and what they should choose.

The site of ConAgra allows you to purchase their products online. They have commercials and promotions that persuade the audience to buy their products. It has a lot of other functions such as showing people different kinds of healthy food recipes, providing tools that can help you and your family to live in good physical shape, telling you the latest information of their company and event that you can join. Also, there are an IQ quiz that help the children to recognize the importance of eat healthy and choose food wisely. They have a career section that hire people if someone is interest in joining to this company. The web site is not only for a specific group of people or a specific time, but from kids to adults, and from breakfast to dinner.

Some part of the website is not that ideal which can be enhanced or develop in the future. This company only provides food products but no drinks for their customers. However, the high sugar drinks, alcohol and other soft drinks are one of the factors that course the problems. Therefore, I think that even they do not sell drinks; they should introduce some healthy drink in their recipes in order to make the site more perfect. Although the website is very instructive, there are too many texts. There is lack of the use of sound effects, music or other things to simulate the audiences. Also, may be for the reason that this web site is mostly aim for the Native Americans and other people who understand English, there is no translation of other language. Therefore, I think this website should provide other versions in order to make it become an international web site.

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